Targeted Advertising for AUTOCULT
The AUTOCULT Festival brings together all brands and models of cars and motorcycles, as well as various tuning cultures and styles, including stance, retro, off-road, stock, and custom tuning.
project period
June 13, 2023 – July 9, 2023
Setup and launch of targeted advertising
Automotive Festival AUTOCULT
Services
Client
Drive traffic
to the website
Inform the target audience about the upcoming event
Increase reach and brand awareness among the target audience
03
02
01
Цели и задачи
It was important to capture the target audience across all platforms
Additionally, we promoted the event through Telegram channels and collaborated with an account that shares recommendations on where to spend the weekend. Promotional posters for the festival were also published there.
To maximize the festival’s reach and awareness, the following social media platforms were selected for launching advertising campaigns:
Концепция
As part of the advertising campaigns, we launched short promotional videos capturing the atmosphere of the festival and car culture, and also used static creatives.
Implementation
Instagram
Results
644,08$
0,05$
13 092
0,10$
6 833
Budget
Cost per click (all)
Clicks (all)
CPC
Clicks on the link
0,86$
859 069
424 120
Views
Reach
CPM
Instagram advertising campaign with the objective “Traffic” to the website.
45,89$
262
9
9
Budget
Clicks by the link
Saved
Reposts
63
33 530
21 403
Views
Reach
Likes
Reels promotion on Instagram in the @spot.map account.